[ she forgets how she may appear to an opposing eye, often not taking into account how the flickering translucency of her might not always appear welcoming, especially in a town so often haunted by surrounding ghosts and mystic illusions, such as whatever might be taunting him now by the confusion in his gaze.

she looks down at the box in his hands to see if there's any hint to their trickery now that he's put it to use, but there's no hint of any difference aside from the lasting flicker of the match. ]

It's likely playing with your mind. Most things that they offer for free here tend to have that effect. You can't always trust what you're seeing.